{"id":1524,"date":"2021-02-16T03:04:04","date_gmt":"2021-02-16T03:04:04","guid":{"rendered":"https:\/\/illuminategrowth.com.au\/?p=1524"},"modified":"2025-05-06T07:12:42","modified_gmt":"2025-05-06T07:12:42","slug":"linkedin1-basics","status":"publish","type":"post","link":"https:\/\/illuminategrowth.com.au\/staging\/linkedin1-basics\/","title":{"rendered":"Linkedin Optimisation Part 1: Get The 9 Basics Right So Recruiters Find You Fast"},"content":{"rendered":"

How to Draw Recruiters to Your Linkedin Profile<\/h3>\n

Your LinkedIn profile should be a magnet, drawing recruiters into you<\/em>.<\/p>\n

If that’s not your experience, there might be a few basic things that you could tweak in the next 10 minutes that will make a big difference to your LinkedIn success.<\/p>\n

Imagine that! In the time it takes to drink your coffee, you could have recruiters messaging you in your inbox!<\/p>\n

 <\/p>\n

Here are 9 Tips to Optimise Your Linkedin Profile<\/h3>\n

Let’s go!<\/p>\n

1.Use a professional headshot<\/strong> as your profile picture. YES! You do need a professional shot. Don’t fall for the latest trend of using a shot of a more ‘natural, vulnerable, casual you’. It’s a mistake. The photo must represent your brand and within a second, tell a recruiter that you\u2019re professional and approachable.<\/p>\n

 <\/p>\n

2. Set your location<\/strong> as the location you work in currently or would like<\/em> to work in. Location is one of the first terms recruiters search for and should be set as a specific city rather than a country. No-one searches for a candidate who wants to work ‘somewhere in Australia’. Instead they will search for ‘Accountant Perth with skills XYZ.’<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

3. Be public!<\/strong> Make sure in your settings, your profile is set to \u2018public\u2019 so that recruiters can find you. If it is public, your profile can show up in their search whether they are searching on the LinkedIn platform itself or in Google.<\/p>\n

 <\/p>\n

4. Use a consistent name<\/strong> in your LinkedIn profile, CV and email signature.<\/p>\n

Recruiters are busy, looking through hundreds of applications at a time. Don\u2019t give them any<\/em> opportunity to \u2018bin\u2019 your application because it\u2019s just too hard to find basic information.<\/p>\n

Say the name on your CV is \u2018Beth C. Singer\u2019 but your LinkedIn profile says \u2018Elizabeth Singer\u2019 and then your email signature appears as \u2018Liz Singer PHD\u2019…<\/p>\n

How is a recruiter supposed to know you are all the same person? It’s like a nightmare!!<\/p>\n

Choose the most professional version of your name that you\u2019re happy with and use that consistently across all platforms.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

5. Use lots of keywords<\/strong>, without overdoing it.<\/p>\n

During a search, the LinkedIn algorithm hones in on your headline: \u2018name\u2019 and \u2018job title\u2019.<\/p>\n

This is a vital opportunity to be found in the recruiters\u2019 search.<\/p>\n

Invest some proper time to cram your title with keywords. Choose words that would appear in the job descriptions you’re applying for.<\/p>\n

Look specifically at job titles and skills. (I talk more about keywords in my blogpost LinkedIn Optimisation 2021 Part 2<\/a>).<\/p>\n

 <\/p>\n

6. Make use of the image banner<\/strong> behind your profile photo.<\/p>\n

If you choose the correct imagery it can really help boost your credibility. Images are absorbed extremely quickly but will help a recruiter reach a judgment of you quickly. Make this count!<\/p>\n

Choose a photo of you presenting at conference for example or winning an industry award.<\/p>\n

You can import any image or design your own banner. Canva is an awesome free design platform if you want to customise your design. They even have free templates you can use to get you started.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

7. Complete your profile<\/strong>. You wouldn\u2019t dream of supplying a half finished CV to a recruiter so don\u2019t do it with your LinkedIn profile either! Work methodically through each section and make sure there are keywords scattered throughout.<\/p>\n

 <\/p>\n

8. Spelling<\/strong> is really, really important. Not only does it show your professionalism and attention to detail, it also helps recruiters find<\/em> you. If you type \u2018ledership skills\u2019 but the recruiters are rightly searching for \u2018leadership skills\u2019 their search simply will not find your profile.<\/p>\n

 <\/p>\n

9. Write in the first person<\/strong>. It is important that recruiters feel \u2018connected\u2019 to you as they read your profile.<\/p>\n

Using third person, \u201cElizabeth<\/em> has a track record of…\u201d or a pronoun, \u201cShe<\/em> has a track record of…\u201d just feels outdated and pretentious.<\/p>\n

LinkedIn is a recruitment platform but also a social one. Write in the first person and use the letter \u201cI…\u201d and you’ll connect more deeply with your reader. \u201cI have a track record in…\u201d is much more engaging and real.<\/p>\n

What are your top tips to get the basics right in Linkedin?<\/p>\n

Rebecca<\/p>\n

 <\/p>\n

You might also like to read:<\/em><\/p>\n

LinkedIn Optimisation Part 2: How to Use Keywords So Recruiters Find You Fast<\/strong><\/a><\/p>\n

LinkedIn Optimisation Part 3: 5 Ways to Leverage Your Skills So Recruiters Find You Fast<\/strong><\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

\"\"BIO: Rebecca Allen is a Career Success Coach and has coached hundreds of female managers and early leaders over the last decade to help them own their value, get promoted and get paid their worth.<\/span><\/p>\n

\u00a9 Rebecca Allen, Illuminate Personal Growth. All rights reserved. To replicate part or all of this article please seek written permission first.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

How to Draw Recruiters to Your Linkedin Profile Your LinkedIn profile should be a magnet, drawing recruiters into you. If that’s not your experience, there might be a few basic things that you could tweak in the next 10 minutes that will make a big difference to your LinkedIn success. Imagine that! In the time…<\/p>\n","protected":false},"author":1,"featured_media":5456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,110,94],"tags":[],"post_series":[],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-linkedin","category-new-job","entry","has-media"],"yoast_head":"\nLinkedin Optimisation Part 1: Get The 9 Basics Right So Recruiters Find You Fast - Rebecca Allen Career Coach for Women<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linkedin Optimisation Part 1: Get The 9 Basics Right So Recruiters Find You Fast - Rebecca Allen Career Coach for Women\" \/>\n<meta property=\"og:description\" content=\"How to Draw Recruiters to Your Linkedin Profile Your LinkedIn profile should be a magnet, drawing recruiters into you. 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