{"id":4100,"date":"2023-05-02T06:45:13","date_gmt":"2023-05-02T06:45:13","guid":{"rendered":"https:\/\/illuminategrowth.com.au\/?p=4100"},"modified":"2024-04-28T23:29:30","modified_gmt":"2024-04-28T23:29:30","slug":"ep91","status":"publish","type":"post","link":"https:\/\/illuminategrowth.com.au\/staging\/ep91\/","title":{"rendered":"Ep 91 &#8211; Want to Persuade Your Stakeholders? Lean On Their Emotions First, with guest Selma Masood, Principal at SM &#038; Co Solicitors"},"content":{"rendered":"<h4>Struggling to influence conversation and build your brand credibility? Here are some influence and persuasion tips from a lawyer&#8230;<\/h4>\n<div id=\"buzzsprout-player-12528238\"><\/div>\n<div id=\"buzzsprout-player-12754884\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1805692\/12754884-ep-91-want-to-persuade-your-stakeholders-lean-on-their-emotions-first-with-guest-selma-masood-principal-at-sm-co-solicitors.js?container_id=buzzsprout-player-12754884&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/her-ambitious-career\/id1584060669\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3726 size-full\" src=\"https:\/\/illuminategrowth.com.au\/staging\/wp-content\/uploads\/2022\/08\/applepodcast.png\" alt=\"\" width=\"265\" height=\"60\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In this episode I am talking with lawyer Selma Masood about her tips and techniques to help you become a more <strong>persuasive communicator<\/strong>.<\/p>\n<p>When it comes to personal branding,\u00a0<em>how\u00a0<\/em>you communicate and how you<strong>\u00a0<em>influence and persuade<\/em>\u00a0<\/strong>other stakeholders is deeply important.<\/p>\n<p>We communicate to share our ideas and build on others&#8217; ideas.<\/p>\n<p>We communicate too to inspire action in others and to do that, it is essential that how we speak moves those around us into action.<br \/>\n<b><br \/>\n<\/b><\/p>\n<h4>Influence tips from a lawyer:<\/h4>\n<ul>\n<li><b>Showing your passion<\/b>\u00a0for a topic by using vocal variety and gestures<\/li>\n<li><b>Building trust\u00a0<\/b>by using warmth to engage your audience<\/li>\n<li><b>Making an emotional connection:<\/b>\u00a0Selma shares her &#8216;Problem + Story + Relevance&#8217; formula to demonstrate how she tries to persuade in Court, make a story seem relatable and help the audience\u00a0<em>feel<\/em>\u00a0a certain way<\/li>\n<li><b>Effective body positioning\u00a0<\/b>when standing and speaking on a stage<\/li>\n<\/ul>\n<h4><\/h4>\n<h4>Here&#8217;s a nugget from Selma:<\/h4>\n<blockquote><p><em>Use your body to be more persuasive when you speak. Take up the space! If you&#8217;re on a stage, move about. Use gestures to emphasise your points. You want to be engaging and create memorable content to result in an action.\u201d\u00a0<\/em>(Selma Masood, guest on Her Ambitious Career podcast)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3818 aligncenter\" src=\"https:\/\/illuminategrowth.com.au\/staging\/wp-content\/uploads\/2024\/03\/fb-linked-logos.png\" alt=\"\" width=\"241\" height=\"91\" srcset=\"https:\/\/illuminategrowth.com.au\/staging\/wp-content\/uploads\/2024\/03\/fb-linked-logos.png 771w, https:\/\/illuminategrowth.com.au\/staging\/wp-content\/uploads\/2024\/03\/fb-linked-logos-300x113.png 300w, https:\/\/illuminategrowth.com.au\/staging\/wp-content\/uploads\/2024\/03\/fb-linked-logos-768x290.png 768w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/p>\n<h4>Share:<\/h4>\n<ul>\n<li>Share this episode on\u00a0<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Filluminategrowth.com.au%2Fep91%2F\">facebook<\/a><\/li>\n<li>Share this episode on\u00a0<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Filluminategrowth.com.au%2Fep91%2F\">Linkedin<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Links:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/selma-masood-46a82920\">Connect with Selma on Linkedin<\/a><\/li>\n<li>Get <span style=\"color: var(--wpex-text-2); font-family: var(--wpex-body-font-family, var(--wpex-font-sans));\">Rebecca\u2019s MUST-HAVE Guide: <\/span><a style=\"font-family: var(--wpex-body-font-family, var(--wpex-font-sans));\" href=\"http:\/\/www.rebeccasfreegift.com\"><strong>&#8216;The 7 Habits of Female Execs Who Get Promoted&#8217;<\/strong><\/a><\/li>\n<li>Another ep you may love:\u00a0 <a href=\"https:\/\/illuminategrowth.com.au\/staging\/ep80\">High Achiever? Why Not Try Underachieving for a Change?<\/a><\/li>\n<li>And this:\u00a0 \u00a0<a href=\"https:\/\/illuminategrowth.com.au\/staging\/ep52\">How to Lead &amp; Maintain Your Personal Brand in Times of Crisis<\/a><\/li>\n<li><a style=\"font-family: var(--wpex-body-font-family, var(--wpex-font-sans));\" href=\"https:\/\/illuminategrowth.com.au\/staging\/podcast\">See all podcast episodes<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Rate, Review, &amp; Follow our Show on Apple Podcasts:<\/h4>\n<p>\u201cI love Rebecca&#8217;s practical insights and her podcast Her Ambitious Career!&#8221;&#8230; does that sound like you? Then<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/her-ambitious-career\/id1584060669\" target=\"_blank\" rel=\"noopener\">\u00a0<b>please consider rating and reviewing my show<\/b><\/a>! Because in doing so you&#8217;ll help ne support more women, just like you, to back themselves and create golden opportunities in their careers like moving into that next level of leadership.<\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/her-ambitious-career\/id1584060669\" target=\"_blank\" rel=\"noopener\"><b>Click here<\/b><\/a>, scroll to the bottom, tap to rate with five stars, and select \u201cWrite a Review.\u201d Then be sure to let me know what you loved most about the episode!<\/p>\n<p>Also, if you haven\u2019t done so already, follow the podcast. We air every week and I don&#8217;t want you to miss out on a single broadcast.\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/her-ambitious-career\/id1584060669\" target=\"_blank\" rel=\"noopener\"><b>Follow now!<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>About Selma:<\/h4>\n<p>Selma Masood, principal at SM &amp; Co Solicitors, had an ambition to own her own law firm by age 40 \u2013 she did it. She also had ambitions to sit on the judiciary by age 40 \u2013 she achieved that too.<\/p>\n<p>&nbsp;<\/p>\n<h4>About Rebecca:<\/h4>\n<p>Hi, I\u2019m Rebecca Allen and I\u2019m an Executive Coach and Personal Brand expert for corporate women, aspiring to senior levels of leadership. I absolutely LOVE coaching and seeing my fabulous clients exceed their own expectations. I\u2019ve worked for 12 years now as a coach and have helped women at companies including Woolworths, ANZ, J.P. Morgan, PwC, Coca-Cola Amatil, Ministry of Defence and Coles. I live for those phone calls from clients, jumping up and down, telling me they\u2019ve got that promotion, negotiated a seismic pay rise or have moved into a role completely aligned with their mission, values and strengths. I\u2019m a working mum of two wonderful children, adore travel and trying my hand at anything creative.\u00a0<a href=\"https:\/\/illuminategrowth.com.au\/staging\/\">I\u2019d love to connect with you!<\/a><\/p>\n<h1 class=\"native:py-2 md:text-3xl text-2xl font-bold native:text-center leading-tight\" data-native--page-target=\"title\"><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to influence conversation and build your brand credibility? Here are some influence and persuasion tips from a lawyer&#8230; &nbsp; &nbsp; In this episode I am talking with lawyer Selma Masood about her tips and techniques to help you become a more persuasive communicator. When it comes to personal branding,\u00a0how\u00a0you communicate and how you\u00a0influence and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"post_series":[],"class_list":["post-4100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ep 91 - Want to Persuade Your Stakeholders? 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