Ep 52 – How to Lead & Maintain Your Personal Brand in Times of Crisis

We talk about personal branding all the time at Illuminate. But how do you stay true to your brand when things go wrong or when managing a crisis? Today we are discussing exactly that!

How do you manage your personal brand and reputation in a crisis or when things go wrong?

How can you maintain the perception you want others to have of you?

In this episode, ‘How to Lead & Maintain Your Personal Brand in Times of Crisis’  I am exploring the challenges leaders face when having to make difficult decisions or when operating under intense pressure.

Today, I am sharing tips and insights to help you maintain your brand in a crisis:

• The difference between ‘making mistakes’ and behaviours that will negatively impact your ‘brand’
• How to build trust by being consistent
• I am sharing a case study of a values-driven leader to explain how you can compromise your own values if you break protocol with your own branding
• And I also share some questions you can ask yourself, when operating in a difficult moment, to help you stay ‘on brand’ and maintain credibility

Here’s something interesting I said in this ep! 🙂

“Your brand is not real; it is a perception, a feeling that other people have of you. It’s easy when your team is delivering results for you to create a solid positive perception but what happens when you’re operating under pressure or have made a mistake?”  (Rebecca Allen, Career Success Coach and host of Her Ambitious Career podcast)

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Links:

• Get Rebecca’s MUST-HAVE Guide: ‘The 7 Habits of Female Execs Who Get Promoted’
• Visit Rebecca www.illuminategrowth.com.au
• Ready for coaching? Schedule your 15-minute Career Strategy Call with Rebecca
• A related episode: Is Asking For Permission Diminishing Your Power?   
• BONUS episode: How to Know If You’re An Insecure Overachiever
• See all podcast eps

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About Rebecca:

Hi, I’m Rebecca Allen and I’m an Executive Coach and Personal Brand expert for corporate women, aspiring to senior levels of leadership. I absolutely LOVE coaching and seeing my fabulous clients exceed their own expectations. I’ve worked for 11 years now as a coach and have helped women at companies including Woolworths, ANZ, J.P. Morgan, PwC, Coca-Cola Amatil, Ministry of Defence and Coles. I live for those phone calls from clients, jumping up and down, telling me they’ve got that promotion, negotiated a seismic pay rise or have moved into a role completely aligned with their mission, values and strengths. I’m a working mum of two wonderful children, adore travel and trying my hand at anything creative. I’d love to connect with you!