Struggling to influence conversation and build your brand credibility? Here are some influence and persuasion tips from a lawyer…

 

 

In this episode I am talking with lawyer Selma Masood about her tips and techniques to help you become a more persuasive communicator.

When it comes to personal branding, how you communicate and how you influence and persuade other stakeholders is deeply important.

We communicate to share our ideas and build on others’ ideas.

We communicate too to inspire action in others and to do that, it is essential that how we speak moves those around us into action.

Influence tips from a lawyer:

• Showing your passion for a topic by using vocal variety and gestures
• Building trust by using warmth to engage your audience
• Making an emotional connection: Selma shares her ‘Problem + Story + Relevance’ formula to demonstrate how she tries to persuade in Court, make a story seem relatable and help the audience feel a certain way
• Effective body positioning when standing and speaking on a stage

Here’s a nugget from Selma:

Use your body to be more persuasive when you speak. Take up the space! If you’re on a stage, move about. Use gestures to emphasise your points. You want to be engaging and create memorable content to result in an action.” (Selma Masood, guest on Her Ambitious Career podcast)

 

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Links:

• Connect with Selma on Linkedin
• Get Rebecca’s MUST-HAVE Guide: ‘The 7 Habits of Female Execs Who Get Promoted’
• Another ep you may love:  High Achiever? Why Not Try Underachieving for a Change?
• And this:   How to Lead & Maintain Your Personal Brand in Times of Crisis
• See all podcast episodes

 

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About Selma:

Selma Masood, principal at SM & Co Solicitors, had an ambition to own her own law firm by age 40 – she did it. She also had ambitions to sit on the judiciary by age 40 – she achieved that too.

 

About Rebecca:

Hi, I’m Rebecca Allen and I’m an Executive Coach and Personal Brand expert for corporate women, aspiring to senior levels of leadership. I absolutely LOVE coaching and seeing my fabulous clients exceed their own expectations. I’ve worked for 12 years now as a coach and have helped women at companies including Woolworths, ANZ, J.P. Morgan, PwC, Coca-Cola Amatil, Ministry of Defence and Coles. I live for those phone calls from clients, jumping up and down, telling me they’ve got that promotion, negotiated a seismic pay rise or have moved into a role completely aligned with their mission, values and strengths. I’m a working mum of two wonderful children, adore travel and trying my hand at anything creative. I’d love to connect with you!